Basel Labs

Yes, many companies have realized the cost effectiveness of
outsourcing their appointment setting and lead generation needs.
By implementing “The Modern Sales Management Model”, which has
been employed by many national sales organizations, many
companies have doubled or tripled their revenue. The key to this
model is the separation of cold calling, lead generation and
appointment setting from the actual face-to-face selling
performed by an outside sales force. Many benefits are realized
from using this model. First, the laser beam focus of each
function allows both teams of professionals to specialize. The
top salespeople are left to do what they do best - use their
knowledge capital, top-notch communication, presentation,
negotiating and closing skills to close deals. Since 93% of all
outside salespeople hate or dislike cold calling with the
telephone, they perform poorly. By outsourcing the cold calling,
the outside sales team is using their time and skills more
effectively. They spend more time in front of qualified
prospects selling and less time pursing marginal leads. As a
result, the top salespeople close more sales, while the company
experiences an increase in revenue. Secondly, the qualified
professional appointment setter is doing what they do best -
cold calling to set qualified appointments. The separation of
appointment setting and outside selling creates specialization
and an increase in revenue. In addition this approach furnishes
the outside sales force with a consistent pipeline of qualified
leads and appointments furnished by the professional appointment
setters. To further investigate this model; please feel free to
investigate the fastest growing companies in the Fortune 500,
Global 3,000 companies and Inc.’s 500 fastest growing companies.
You will discover the implementation of “The Modern Sales
Management Model” is common to most successful organizations.
Think about it. It does make sense. Why not take action today
and gain market share?